It looks like Rockstar is trying to compete against Monster Energy and Bang Energy with Xdurance.
Recently, Rockstar had a huge release. And when I mean huge, I mean a 24oz can size of its high stimulant, high caffeine Xdurance performance energy drink. Rockstar originally released Xdurance in 2018. Judging by the formula, it was meant to compete with Bang Energy. Like Monster Energy, Rockstar has taken notice of VPX and Bang, and made a copy of Bang’s popular energy drink.
The original Xdurance had 300mg of caffeine, branched chain amino acids (BCAAs), CoQ10, as well as electrolytes. Very interesting since this is the same formula that was released by Bang years ago. I guess Jack Owoc did something right, because the major energy drink guys are starting to copy him. However, I don’t think it will be possible for Rockstar, or Monster Energy, to be able to replicate something that VPX and Bang have been developing for years. But, that doesn’t mean that they aren’t going to give it the good ole college try.
The new 24oz Xdurance takes it to a whole new level. This monster sized energy drink (see what I did there) has 400mg of caffeine per serving! Look out world, there are going to be a ton of hyped up people out there, speeding through traffic on their way to work in the mornings. Be careful America.
The new 24oz Xdurance is currently available in Cotton Candy, Kiwi Strawberry, and Super Sours Green Apple. The new Marshmallow Flavor will complete Apocalypse’s Four Horsemen team, and is said to be available sometime in the middle of July. Look out X-Men, you have been warned.
The announcement makes me think that Jack Owoc and his Bang Energy drinks are taking over. Why else would two of the largest ready to drink (RTD) energy drink manufacturers copy his formula? It looks like the rest of the world is finally making its way into the sports supplement industry. We haven’t seen this kind of takeover since USPlabs OxyELITE Pro.
Anyways, if you want to be a Rockstar, then keep an eye out for this new flavor of energy in a can. To me, I wonder how a Marshmallow flavored energy drink is supposed to taste, but hey, Jack Owoc and Bang have a ton of unique flavors, and haven’t had an issue pulling it off. It’s good to see that this is heating up to be a three horse race between Bang Energy, Monster, and Rockstar. It’s time to rock out, with your energy can out.