G FUEL launches of its new limited-edition raspberry lemonade flavor HYPE SAUCE in a collector’s box.
G FUEL has teamed up with Emmy-winning artist Mike Perry to release a new HYPE SAUCE flavor, as well as a mind-bending collectors’ box. G Fuel has grown exponentially over the past several years, and part of the formula is working with other famous people that are involved in gaming or have some kind of artistic talent that concedes with the vision of G Fuel.
G FUEL was first developed in 2012 and quickly grew into an online sensation among the esports community. Today, G FUEL is the energy drink of choice of the best esports players in the world, including some with their own custom G FUEL flavors, and is shipped to over 125 countries around the world.
“With a name like HYPE SAUCE, we knew we had to partner with a transcendent artist like Mike Perry to design our packaging, and of course, get you hyped,” said G FUEL Founder and CEO, Cliff Morgan. “I wanted G FUEL’s 35th flavor and its packaging to reflect the heart of our brand: fun, vibrancy, creativity, and energy. HYPE SAUCE embodies all of those characteristics while providing the increased energy, focus, and reaction time that gamers and quite frankly, all of us, could use more of in our busy lives.”
To celebrate the collaboration, global creative studio HYPEMAKER hosted a free pop-up party on September 12th at Hotel 50 Bowery in Manhattan, New York. Attendees had the opportunity to taste and buy HYPE SAUCE, get free merch, eat delicious snacks, and compete in a Super Smash Bros. tournament for a chance to win an exclusive pair of black Nike Air Presto Off-White sneakers.
Special party guests included multi-platinum artist T-Pain, YouTuber and #DramaAlert creator Keemstar, FaZe Clan member and professional Fortnite player Nate Hill, Faze Clan member and Call of Duty professional Doug “Censor” Martin, and FaZe Clan owner and founder, FaZe Temperrr.
HYPE SAUCE comes in tubs of 40 servings and limited-edition collector’s boxes, which include one tub and one shaker cup.
All of the mouth-watering flavors in G FUEL’s powdered version are sugar-free, have only 25 calories per serving, and are loaded with vitamins and antioxidants from 19 different fruit extracts. The ready-to-drink version is sugar-free with zero calories and features a proprietary combination of whole-food caffeine from unroasted coffee beans with the amino acid L-Tyrosine – a unique pairing that sets G FUEL’s ready-to-drink product apart from all others. So, whether it’s for business or pleasure, for work or play, or just life in general, we’ve got the energy, focus, hydration, and endurance to keep you going – without the crash.
If you want to get your hands on the Hype Sauce Collectors Box, then you best hurry. This is supposed to be a limited edition release.
- One HYPE SAUCE tub
- One HYPE SAUCE shaker cup