ONE Brands Brand Overview

Oh Yeah! is now ONE Brands, LLC.

Oh my, how times have changed. You might have heard about ONE Bars. And you might have heard about the company that owns them, ONE Brands. However, you might not have heard the entire story about ONE Brands. Did you know that they have been around since 1999? Yep, but there is a reason why you might not have known that. ONE Brands LLC wasn’t always their company name. Nope. ONE Brands used to be known as Oh Yeah! Nutrition.


Oh Yeah! Nutrition was founded in 1999 by Ron McAfee. And they were nothing like they are today. They started off selling sports supplements, especially protein powder. They were known for their high-quality whey protein powders Oh Yeah! Isolate Power and Oh Yeah! Whey Power. Oh Yeah! Isolate Power was known for being one of the best-tasting whey isolate protein powders on the market. And Oh Yeah! Whey Power was one of the best-tasting whey protein blends available. Both products are still available, but we aren’t sure for how long.


Eventually, Oh Yeah! Nutrition started making protein bars. The first protein bar they released was the Oh Yeah! Protein Bar. The Oh Yeah! Protein Bar is one of the best-tasting high protein bars available. It is loaded with peanuts, and has a chocolate coating.


Oh Yeah! Nutrition also makes a ready to drink (RTD) whey protein shake. The 14oz RTD is loaded with 32 grams of protein per container. It is one of the most recognizable and best-tasting RTD protein shakes around.


Eventually, Oh Yeah! Nutrition started making the ONE Bar. The ONE Bar name came from the fact that the bar only has one gram of sugar. Oh Yeah! also added 20 grams of protein, and around 7 to 8 grams of fat to the popular bar.


The ONE Bar quickly gained popularity. It quickly became the best-selling product for Oh Yeah! Nutrition. In fact, it started to sell so well that Oh Yeah! Nutrition changed the name of their company to the ONE Brand. And now, ONE Brand is one of the most popular selling sports supplement brands.


Recently, Hershey bought ONE Brand for $397 million. Yep, $397 million. Who would have ever thought that Oh Yeah! Nutrition would end up being such a big company, and sell for $395 million. Wherever Ron McAfee is, he must be doing a happy dance. Good for him.



Best Sellers:

  • ONE Bar (protein bar, low sugar, meal replacement)
  • ONE Basix (protein bar, low sugar, meal replacement, basic ingredients)
  • Oh Yeah! Whey Power (whey protein powder)
  • Oh Yeah! Isolate Power (whey protein isolate powder)
  • Oh Yeah! Protein Bars (high protein whey bar, meal replacement)



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